Emmanuel Oshowobi

Social media management SaaS. Design and experimentation across the acquisition funnel, plus product and brand work.

• Designed and ran eighteen experiments across homepage, pricing, demo and sign-up, and built the impact/confidence/ease scoring framework the team used to decide what to test.
• Homepage redesign (2024): bounce rate −39%, page views +26%, search impressions +22%, keyword position 66 → 62.
• New-visitor-to-trial from 1.9% to 3.07% against a 3.0% target (Jan 2024).
• Insights blog redesign: conversion rate 0.37% → 0.53%, page views +110%, via a topic-cluster colour system doing navigational work.
• Rebuilt global navigation and site search (2024), then reversed course and simplified it around buying intent (2026).
• Led the 2025 brand refresh — identity, a ~900-asset audit, a 34-workstream rollout, and a public brand hub. Launched 22 May 2025.
• Reporting 2.0 (2026): discovery, a seven-state report model and interaction design; Facebook and TikTok built and in internal testing.
• Authored the growth-driven design process the team worked to, from discovery through post-launch review.

Nigeria’s legal research platform (Primsol). One of three UX designers.

• Ran interviews, focus groups and a statistically-analysed survey; found that 75% of all issues raised were about search.
• Designed unlimited search, multiple reader tabs and judgment analysis (status, precedence, conflicting authorities).
• Company reported an 85% increase in daily active users and a 40% profit increase over the following year (a three-designer team inside a larger project).